About us

At Cherry Financial Services, we believe that every dollar should have a purpose—and every person deserves financial clarity. Founded by Alicia Cherry, a certified bookkeeper, tax preparer, and former QuickBooks employee, our mission is to empower individuals and small business owners to take control of their finances with confidence, understanding, and ease.

Alicia's journey into financial services wasn’t just a career move—it was personal. As a single mother navigating life on a limited income, Alicia had to become resourceful. Learning how to stretch every dollar, track expenses, and create realistic budgets wasn't just about survival—it became a skillset. Over time, those hard-earned lessons transformed into a passion for helping others do the same.

With a background in administration, customer service, accounts payable/receivable, and small business ownership, Alicia understands the real-world financial struggles that everyday people face. Whether it’s a business owner overwhelmed by receipts, a freelancer with inconsistent income, or a family trying to get on a budget, Alicia provides judgment-free, personalized support that meets clients where they are.

We don’t just manage books—we build financial confidence. We take the mystery out of money by offering clear explanations, affordable solutions, and one-on-one support. Our clients don’t have to figure it out alone. And they don’t have to break the bank to get professional help they can trust.

📍 Based in Conley, GA

📊 Serving individuals & businesses locally and remotely

Unlock your financial potential

Discover the Cherry Financial Services difference. We offer real-world financial experience, one-on-one personalized support, and comprehensive financial services all under one roof. From budget creation and tax prep to business startup support and financial coaching, we're your one-stop shop for trusted financial help.

What makes us different?

Here's what sets Cherry Financial Services apart:

  • Real-World Financial Experience: Certified with hands-on experience as a QuickBooks employee, tax preparer and business owner.
  • One-on-One, Personalized Support: Personalized attention with real relationship-building.
  • Comprehensive Financial Services Under One Roof: Budget creation, tax prep and business startup support.
  • Affordable & Transparent Pricing: Budget-friendly pricing, flexible packages, and free consultations.
  • Approachable, Down-to-Earth, & Local: Based in Conley, GA, understanding the community.
  • Education + Empowerment: Explaining finances in plain English to enable better decisions.
  • Flexible & Accessible Service Options: Remote or in-person options with evening/weekend availability.

Our vision for the future

At Cherry Financial Services, our vision is to become a trusted financial partner for everyday people and emerging small businesses across Georgia and beyond. In the next few years, we aim to:

  • Expand access to affordable bookkeeping, budgeting, and tax services—especially for single parents, startup owners, and gig workers often overlooked by traditional firms.
  • Build a community around financial empowerment through workshops, digital tools, and one-on-one coaching.
  • Offer virtual financial clinics and online resources to help clients nationwide manage their money with confidence.
  • Create job opportunities by mentoring and employing others—especially women and mothers—interested in bookkeeping and finance.
  • Grow into a boutique agency known for its personal touch, down-to-earth service, and impact in both financial health and life stability.

Our long-term goal isn’t just to grow profits—it’s to help others grow freedom through financial clarity.